MARKETING AND CORPORATE COMMUNICATION

Marketing and corporate communication department procures effective management of corporate identity of Fiba Commercial Properties and brand positioning of its assets.

Carrying out marketing activities based on periodical strategies and customer-oriented approach aimed at target groups, Fiba Commercial Properties manages particularly the brand creation in the course of project development and the process of adding value to pre-opening and post-opening operations based on the market demand.

Communication strategy is developed based on a system configured to achieve brand awareness and brand loyalty.